As the holy month of Ramadan begins in Lekki, Nigeria. So too do noticeable shifts in consumer spending habits. With Muslims abstaining from food and drink from dawn to dusk, there’s a clear impact on what residents are buying and how they’re shopping.
Suhoor and Iftar Drive Demand
Data suggests a rise in purchases of specific food categories during Ramadan. Dates, often used to break the fast during Iftar, see a significant increase in sales. There’s also a surge in demand for grains, lentils, and other ingredients for preparing pre-dawn meals for Suhoor.
Surge in Delivery Services
Lekki residents are increasingly turning to delivery services to cater to Suhoor and Iftar meals. Busy schedules and the desire for convenience are driving this trend. Restaurants are adapting by offering special Ramadan menus and extended delivery hours to cater to these specific mealtimes.
Prayer Essentials in High Demand
Ramadan also sees a rise in demand for prayer essentials. Residents purchase prayer rugs, caps, and misbahas (rosary beads) in preparation for increased devotion during the holy month. Local businesses report a boost in sales of these items.
WATCH THIS SHORT VIDEO ON HOW TO PREPARE YOURSELF FOR RAMADAN BY: TRUST ARTHUR
More Than Just Food
While food spending rises during Ramadan, it’s not the whole picture. There’s a growing trend of charitable giving during this time. Residents may donate to food banks or support local businesses that give back to the community.
Lekki Businesses Adapt
Understanding these Ramadan-driven consumer trends allows Lekki businesses to adapt their offerings and cater to the specific needs of their customers. Extended hours, special menus, and delivery services are just a few ways businesses can capitalize on the increased demand during this holy month.
By understanding how Ramadan shapes consumer behavior, Lekki businesses can ensure they’re well-positioned to serve their community throughout this important religious period.
