Google has introduced five AI-driven creative tools designed to elevate digital advertising campaigns.
Taiwo Kola-Ogunlade, Communication and Public Relations Manager for Google West Africa, announced on Tuesday that these tools will empower marketers by uncovering hidden insights to stay ahead in the market.
The News Agency of Nigeria (NAN) reports that the advent of Artificial Intelligence has significantly boosted creativity across various sectors. The economic benefits of generative AI include increased productivity, cost savings, job creation, improved decision-making, personalization, and enhanced safety.
Kola-Ogunlade highlighted the tools as advanced reporting, AI-powered image editing, generative AI for asset creation, streamlined access, and seamless integrations with creative platforms.
“Advanced reporting enhances transparency, giving marketers control and enabling data-driven decisions to optimize campaign impact,” he said.
“Google Ads now offers AI-powered image editing tools that allow for creativity, such as removing unwanted objects, adding new elements, expanding backgrounds, and cropping images to different aspect ratios.
“Generative AI accelerates asset creation, allowing marketers to generate high-quality images quickly. This streamlined workflow saves time and reduces unnecessary clicks, enabling focus on crafting compelling campaigns.
“Collaboration is crucial but challenging when using different creative platforms,” he added.
Kola-Ogunlade noted that Google Ads had partnered with leading creative platforms like Canva, Smartly, and Pencil to facilitate collaboration.
He reaffirmed Google Ads’ commitment to providing marketers with essential tools for thriving in the digital age. These AI-powered features, focused on user experience, offer endless opportunities to elevate campaigns, captivate audiences, and achieve marketing goals.
Credit: NAN (Text Excluding Headline)
